Consulting

From sporting events and athlete sponsorship to sampling and promotional campaigns, GRITTYco is an extensive marketing network with unmatched experience in youth marketing. We have a deep understanding of the sports and lifestyle cultures with the ability to anticipate market trends. Activate your program wisely.

Youth Culture. Successful in identifying demographic structure and outlining marketing plans with the primary goal of maximizing exposure and maintaining product loyalty.

Marketing/Promotions. Solid knowledge of large corporate structure and the implementation of promotions, product launch and sales & marketing communication.

Retail Activation. Leverage and maximize your marketing investments to ensure additional product sales, and excitement with your sales force.

Events/Sponsorship. More than 15 years of experience in all aspects of brand positioning, lifestyle marketing, event sponsorship and activation.

Athletes/Industry Knowledge. Leverages broad knowledge of youth marketing to pair appropriate, credible athletes with solid brands, properties and promotions.

Opportunity Identification. Identify partnerships and create synergy in marketing execution.

Media. Work closely with publicists, managers and PR teams to identify and maximize media exposure.

Relationships. Maintains a long-standing, solid rapport with vast network of sports properties, agencies, athletes, agents and partners.


Partial list of alliances, properties and clients ::

EVENTS: X Games, Ozzfest, Gravity Games, Salt Lake Olympics, US Open of Surf, US Open Snowboarding Championships, Woodstock '99, AMA Supercross, Make-A-Wish Foundation, Summerfest, Grand Prix (CART), retail (Wal-Mart, AM/PM, mall tours)

PRESENT/ PAST CLIENTS: SoBe Beverages, PowerBar, Gatorade, SONY Playstation, Pepsi, Kraft, Kellogg's, Snapple, Nescafé, Paul Mitchell, No Fear

ATHLETES: Travis Pastrana, John Daly, Bode Miller, Andy Macdonald, Ryan Sheckler, Gaby Reece, Laird Hamilton, Jamie Bestwick, Keir Dillon, Garrett McNamara, Brian Deegan, Cory Nastazio and more.

MEDIA EXPOSURE: The Tonight Show with Jay Leno, Good Morning America, Late Night with Conan O'Brien, Late Show with David Letterman, The Dennis Miller Show, The Discovery Channel, The Late, Late Show with Craig Kilborn, MTV Cribs, Viva La Bam, ESPN's Cold Pizza, ESPN Magazine, Transworld Media, Sports Business Journal, Sports Illustrated, Maxim Magazine.


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